PROFESSIONAL

LEADERSHIPMr. Sardella is a recognized leader in the field of managing businesses to overcome reputation management challenges.   Tony provides his clients with more than 25 years of experience in corporate leadership including his twelve year tenure with Monsanto Company in St. Louis, Missouri holding various senior roles including Director of Biotechnology Marketing Services.  In this strategy role, he directed the re-positioning of Monsanto’s emerging biotechnology branded products by leading outreach strategies directed at influential stakeholder communities including technical, scientific and academic communities.   Moreover, he oversaw the creation and development of expert reputation management systems, and novel science based methods for managing issues, reputation and crisis.  Tony has held senior business, scientific, marketing and public affairs positions throughout his career at Pharmacia Corporation, following the merger of Monsanto and Pharmacia UpJohn, and CanTox Inc., a leading scientific consulting strategy firm.

Recognition Honors:

Smithsonian Institute Innovation Network Laureate 
Who’s Who in America

Honored in 1998, Mr. Sardella was recognized for his breakthrough work and was inducted as a Laureate of the Smithsonian Institute’s Permanent Research Collection in the Museum of Art and History for his “visionary work leading to significant social, economic and educational impact in the field of science.”   He also became a member of the Smithsonian’s prestigious Innovator’s Network.

Areas of Expertise:

  • Behavioral Science
  • Corporate Strategy
  • Entrepreneurism
  • Information Technology
  • Innovation and Growth
  • Marketing – Consumer Behavior and Decision Making
  • Marketing – Marketing Research
  • Social Media

Research Interests:

  • Behavioral Decision Making
  • Crisis Management
  • Reputation Management
  • Non-Market Strategy
  • Perception, Reputation and Risk Analyses
  • Measurement of Marketing and Communication landscape through consumer-generated media