Anthony (1)Anthony Sardella is a visionary, entrepreneur and educator in the big data analytics industry. As Chairman and Founder of Sherpa Analytics, he has steadily grown and developed the data analytics company into an industry leader in expert statistical data research, analytical strategy initiatives, and behavioral and social science methodologies. In 2004, he founded evolve24, a digital consumer insights company that uses traditional and social media to measure perception, reputation and risk. He now leads the vision, strategy and advancement of the combined research entity, with capabilities to deliver decision-ready intelligence and global market insights to U.S. and multinational businesses.

As Chief Innovation Officer for Maritz Holdings Inc., Anthony lead the company innovation efforts aimed at driving profitable growth opportunities for the Maritz business portfolio. His focus was to identified and commercialize innovations by assessing new business to complement Maritz’s existing portfolio, leveraging divisional opportunities, and assessing new technology and innovative business models for faster and profitable growth.

Tony joined Maritz in 2010 as Senior Vice President, Managing Director, evolve24 following the acquisition of evolve24 by Maritz Research.  Prior to starting evolve24, he was the Director of a market analytics team at Monsanto Company that contributed to the development and implementation of strategies for faster adoption of Monsanto’s biotechnology products to deliver the promised value for consumers, farmers, shareholders and other stakeholders.

He is a faculty member of the Olin Business School at Washington University in St. Louis and serves as Adjunct Professor of Business lecturing MBA students and executives on the nonmarket environment and its disruptive impact on business strategy. As well, he is an appointed Board member of Olin’s Institute for Innovation and Growth focused on bringing corporations and academia together to enhance innovation research, knowledge and the practice of innovation and growth.

Tony holds an M.B.A from Northwestern University’s Kellogg School of Business and a bachelor’s of science degree specializing in Toxicology from The University of Toronto, Canada. Tony and his wife live in Wildwood, Missouri with their two children.